Virtual Tours Help Students Narrow College Choices

"Your web presence allows [students] to narrow their options," Swartz said. "If they can get a sense of your people, your courses, your environment, it's a very compelling way to narrow your choices."

Check out this interesting article on eCampus News concerning colleges and universities utilizing virtual tours to enhance the way they sell their products (i.e. their schools) to prospective students. American University's virtual tour cost $90,000 and took two years to develop. The link is here.

Interesting reading, and an interesting way to utilize technology as an effective communications tool.